Hello,
Treatment by BRAD COLman
1 x 15'
Output goals
1 x 30' second spot
The following creative - jam packed into
a 30 second spot. Enough time to tell
the story and spark interest.
1 x 6'
Beneath the surface…
a symphony of
forces.
Beneath the surface…
a symphony of
forces.
Introduction
Introduction
Calcium — bones stand tall...
muscles
ignite.
Calcium
Calcium — bones stand tall... muscles
ignite.
Calcium
For the calcium sequence, we harness hyper-detailed macro shots to amplify textural surrealism, slow-motion close-ups trace liquid calcium cascading on it self, while dynamic X-rays expose molten cores simmering, erupting in a kinetic blaze of raw power and motion.
Selenium—dawn’s shield…
every cell.
Selenium
guarding
Selenium—dawn’s shield… every cell.
guarding
B-VITAMINS
B Vitamins—metabolism’s arc… fueling
THOUGHT,
LIFE.
FIRE,
B Vitamins—metabolism’s arc… fueling
THOUGHT,
LIFE.
FIRE,
B-VITAMINS
Electrolytes
Electrolytes
Glutamine
L-Carnitine...
recover, transform, transcend.
Electrolytes
Glutamine
L-Carnitine...
recover, transform, transcend.
Closing
Machines move industries.
We move
Dr. Hydrate:
Where
poetry meets
power.
science's
Nature's
Dr. Hydrate:
Where poetry meets
power.
Nature's
science's
Closing
Machines move industries.
We move
This ad turns hydration into a blockbuster movie for your body, showing how Dr Hydrate isn’t just water + powder, but the spark that lights up your muscles, shields your cells like a forcefield, and turns every sip into a power-up. It’s science made sexy and nature turned epic, so folks see Dr. Hydrate as the hero their body’s been waiting for no lab coat required.
It’s visually addictive (fire, lightning, storms!) but rooted in real science, making hydration feel essential, urgent, and cool. Perfect for a brand that wants to stand out as both smart and soul-stirring.
Closing
Machines move industries.
We move
This treatment is designed to complement what Dr. Hydrate is already doing, expanding beyond social-first and UGC-style content to build deeper brand presence.
We’re not just selling function, we’re building feeling. By positioning the product as a ritual, a moment of daily elevation and self-discipline, we create space for cinematic, elemental storytelling that adds emotional depth and legitimacy to the brand.
This approach balances poetic, textured visuals with clear messaging, giving your audience a visceral reason to connect with the product. It’s not about abandoning what’s working, it’s about adding a new layer of aspiration, creativity, and commercial agility to it.
Why This Creative Matters
Closing
Machines move industries.
We move
I come from high-end commercial production where quality matters and time is tight. I know how to plan, shoot, and deliver content that looks sharp and performs.
I bring that experience into fast, agile projects. I work with a lean team, move quick, and make things look class without the layers or delays. Clean communication, clear direction, and strong creative execution.
I’m not here to just shoot and send files. I take ownership, solve problems, and deliver work that actually pushes your brand forward.
If you need someone who can step in, lead, and get it done right, that’s me.
My confidence
Recap
5. Electrolytes, Glutamine, L-Carnitine...
Recover, Transform, Transend.
5. Electrolytes, Glutamine,
L-Carnitine...
Recover, Transform, Transend.
1. Beneath the surface… A symphony of forces
1. Beneath the surface…
A symphony of forces
2. Calcium — bones stand tall... Muscles ignite
2. Calcium — bones stand tall...
Muscles ignite
3. Selenium—dawn’s shield… Guarding every cell.
3. Selenium—dawn’s shield…
Guarding every cell.
4. B Vitamins—metabolism’s arc…
Fueling Fire, Thought, Life.
4. B Vitamins—metabolism’s arc…
Fueling Fire, Thought, Life.
Recap
Recap
5. Electrolytes, Glutamine,
L-Carnitine...
Recover, Transform, Transend.
Outputs + Formats
1. Beneath the surface…
A symphony of forces
2. Calcium — bones stand tall...
Muscles ignite
3. Selenium—dawn’s shield…
Guarding every cell.
4. B Vitamins—metabolism’s arc…
Fueling Fire, Thought, Life.
Recap
All formats captured for maximum flexibility:
• 🎞️ 1 x 30s Hero (16:9 & 9:16)
• 📱 1 x 15s & 6s Cutdowns (9:16, TikTok & Reels)
Recap
5. Electrolytes, Glutamine,
L-Carnitine...
Recover, Transform, Transend.
What can you use this for?
1. Beneath the surface…
A symphony of forces
2. Calcium — bones stand tall...
Muscles ignite
3. Selenium—dawn’s shield…
Guarding every cell.
4. B Vitamins—metabolism’s arc…
Fueling Fire, Thought, Life.
Recap
• Instagram Reels & TikTok: Punchy, bold visuals.
• YouTube & Meta: 30s hero to anchor campaign.
• Still assets for in-feed, email, website banners, Events etc.
Recap
5. Electrolytes, Glutamine,
L-Carnitine...
Recover, Transform, Transend.
Let’s make something beautiful.
1. Beneath the surface…
A symphony of forces
2. Calcium — bones stand tall...
Muscles ignite
3. Selenium—dawn’s shield…
Guarding every cell.
4. B Vitamins—metabolism’s arc…
Fueling Fire, Thought, Life.
Recap
Before you go!
Of course, it’s such early days, the above is just first thoughts trying to describe how I see the tonality and feel. Shots, We can riff together as a team and refine all of this, knock it around and punch it up. Lets get into your head and deliver a campaign that hits all the right notes and sends this legacy piece out into the world in a way that will turn the heads of all clients & competition.
I’ve definitely gone down a bit of a wormhole here. But it’s such a cool idea, I had to get it out. This treatment is just the beginning, ready to be refined with voiceover and sharp audio bites. And honestly? I’m loving it. This is my wheelhouse crafting short, punchy, visually striking films. The kind that hit hard, tell a story fast, and leave an impact. Think rich textures, seamless transitions, wide-angle lenses, cinematic lighting, shallow depth of field, dynamic camera moves, and clever framing. Genuine performances that feel real. I could go all day.